Use of the retail voucher should come with conditions. For example, the voucher may have to be used in a specific outlet or on specific products or services.
Here’s an example to meet all above core element requirements
You sell kitchen appliances and items. You can categorize a group of buyers in one who have in the last 3 months purchased a coffee machine. You know that usually a coffee machine comes with coffee capsules that can last upto 3 months on average. So in the third month you may want to send them discount or “2 for 1” style vouchers for coffee capsules to be redeemed in the next 30 days…
The in above example,
- 2 for 1 is the advantage or value as people drink coffee everyday and usually buy more capsules at one time.
- 30 days is the expiry period of the voucher
- Vouchers for Coffee Capsules is the specific product condition
While the above are the core elements that are essential for every retailer to understand, there are many features & elements that can help give the retailer more control. A voucher may have additional elements as follows: