Tag: Retail strategy

The Dos and Don’ts of Mobile Retail Marketing

The Dos and Don’ts of Mobile Retail Marketing

With the proliferation of smartphones among consumers, retailers have an opportunity to reach customers in thoughtful and engaging ways that could help influence the decision-making process when it comes to making a purchase.

Promoting multichannel retailing key in Singapore’s new industry roadmap

Promoting multichannel retailing key in Singapore’s new industry roadmap

SINGAPORE: Promoting multichannel retailing will be one of the key thrusts of the Retail Industry Transformation Map, said Trade and Industry Minister (Industry) S Iswaran at an industry conference on Thursday (Sep 15).

Local retail crisis and future success strategy

Local retail crisis and future success strategy

Ever since the inception of the internet, it has not only grown to become more than just an online platform but a bustling marketplace for consumers as well. Being an incredibly open and tech-savvy society, more and more Singaporeans are following the growing trend of shopping online instead of heading […]

Is Singapore Ready for For App-Only Strategy?

Is Singapore Ready for For App-Only Strategy?

With a variety of enterprise and consumer apps crowding the markets, the mobile phone has evolved to be more than just a means of communication.  As of May 2015 Android users were able to choose between 1.5 million apps., whereas Apple’s App Store remained the second-largest app store with 1.4 […]