Tag: retail marketing

Facebook’s new Dynamic Ad for Retail highlights

Facebook’s new Dynamic Ad for Retail highlights

Facebook has been trying to help boost retailers’ online sales for years. But online remains the future of retail, and brick-and-mortar still the present, with in-store sales accounting for 92.5 percent of total US retail sales in the second quarter of 2016. So the social network has been putting a […]

The Dos and Don’ts of Mobile Retail Marketing

The Dos and Don’ts of Mobile Retail Marketing

With the proliferation of smartphones among consumers, retailers have an opportunity to reach customers in thoughtful and engaging ways that could help influence the decision-making process when it comes to making a purchase.

Retail sector urged to shop for ideas

Retail sector urged to shop for ideas

Shoppers at electronics retailer Challenger’s e-commerce store can either collect their purchases at one of its physical shops or have them delivered. They can also check whether a specific product is available at a certain store, so they will not have to make a wasted trip.

Promoting multichannel retailing key in Singapore’s new industry roadmap

Promoting multichannel retailing key in Singapore’s new industry roadmap

SINGAPORE: Promoting multichannel retailing will be one of the key thrusts of the Retail Industry Transformation Map, said Trade and Industry Minister (Industry) S Iswaran at an industry conference on Thursday (Sep 15).

Six ways to lift Singapore out of the retail doldrum

Six ways to lift Singapore out of the retail doldrum

Singapore’s retail sector may be looking gloomy, but all is not lost as six trailblazers share ideas on how to brighten up the scene. To describe shopping here, six individuals – including influencers in their own industries – throw up the words homogeneous, safe, scripted.