Tag: omni channel retail

Online to Offline –  Omni Channel Strategy for Success in Retail

Online to Offline – Omni Channel Strategy for Success in Retail

A Havard business review conducted recently on the shopping behavior of more than 46,000 customers concluded that 73% of the customers used multiple channels in their shopping journey. These multi channel shoppers are referred to as your “omni channel customers”. Technology in the retail has become a very competitive tool […]