Author: <span class="vcard">Neha Lad</span>

Understanding Elements Of A Retail Voucher

Understanding Elements Of A Retail Voucher

A Retail voucher or coupon has three core elements namely; value/advantage, expiry date and conditions  Value or advantage A good voucher will give the consumer a good value that entices him or her to use it. The value is often a discount or cash reward. If you have your consumers shopping data, you […]

Why Do Companies Need an ERP System?

Why Do Companies Need an ERP System?

ERP stands for Enterprise Resource Planning. This is business process management software that makes it possible for an organization to use a system of integrated applications in the management of the business as well as the automation of several back office functions that pertain to technology, human resources and services.

5 Easy Marketing Tips for Digital Vouchers & Coupons

5 Easy Marketing Tips for Digital Vouchers & Coupons

Retailers use a variety of strategies to increase product sales and footfall into their stores. Physical vouchers offer a great way to pull in more customers. With the ownership of smartphones being on the rise, e-vouchers can now help more than ever before to turn occasional shoppers into loyal consumers. […]

Brick & Mortar: Retail Selling in Digital Age

Brick & Mortar: Retail Selling in Digital Age

Online shopping has become more prevalent than ever in today’s modern society due to the positive shift in consumers’ attitude and mindset towards e-commerce. This boom in online shopping has adversely affected the sales of traditional brick and mortar shops. In India alone, e-commerce is the fastest growing retail channel […]

Six ways to lift Singapore out of the retail doldrum

Six ways to lift Singapore out of the retail doldrum

Singapore’s retail sector may be looking gloomy, but all is not lost as six trailblazers share ideas on how to brighten up the scene. To describe shopping here, six individuals – including influencers in their own industries – throw up the words homogeneous, safe, scripted.  

Local retail crisis and future success strategy

Local retail crisis and future success strategy

Ever since the inception of the internet, it has not only grown to become more than just an online platform but a bustling marketplace for consumers as well. Being an incredibly open and tech-savvy society, more and more Singaporeans are following the growing trend of shopping online instead of heading […]

Is Singapore Ready for For App-Only Strategy?

Is Singapore Ready for For App-Only Strategy?

With a variety of enterprise and consumer apps crowding the markets, the mobile phone has evolved to be more than just a means of communication.  As of May 2015 Android users were able to choose between 1.5 million apps., whereas Apple’s App Store remained the second-largest app store with 1.4 […]